BODY Razor and Its Team of Elite Athletes Help Men Get #BODYREADY

Razor Body for Mens

Body / October 18, 2021

Gillette's Body Razor in its package (left) and in action (right), is a green-and-black manned-up version of the Procter & Gamble brand's pink Venus razor for women.Gillette's Body Razor in its package (left) and in action (right), … (Gillette )

Gillette is moving into the below-the-neck manscape landscape in a big way with its new Body Razor, which it is touting as "the first razor built for the terrain of a man's body."

This news came to our attention in the form of a package, delivered to our office, that included a smooth-chested, swim-trunks-wearing Ken doll to which one of these new Body Razors has been securely twister-tied.

Once we got past the bizarre presentation to focus on the razor itself, it seemed vaguely familiar - as if we'd seen the distinctive handle shape and rounded three-blade head somewhere before.

After about 10 minutes it dawned on us that we see one of these creatures - in pink - in the shower from time to time when our better half has left it behind. It's essentially Gillette's Venus women's razor in a manned-up black-and-green color scheme.

In a way, it makes sense. Based on some of the facts and figures from Gillette that accompanied the razor-wired Ken, when asked what tools men have previously used to shave their body parts, 20% responded "girlfriend's razor."(Roomies beware: 7% answered "roommate's face razor.") Another interesting response? That 79% of men said they use separate razors for shaving face and areas "below the neck" (and 77% of those men said they felt using separate razors was "cleaner/more hygienic").

Which brings us to what we think is the actually the best feature of all - the three-blade, three-lubricating strip, forward-pivoting, rounded-edge heads on the non-disposable version of the razor are interchangeable with Gillette's Mach3 handle (as are the Venus blades), which means that whatever shaving tool a guy cares to wrap his grip around on a regular basis, the chances of confusing your face blade with its below-the-neck counterpart just got a whole lot slimmer.

The Gillette Body Razor, scheduled to hit retail Feb. 14, has a starting MSRP of $7.97, and is available in disposable and system versions with two-pack and four-pack replacement heads.

[For the Record, 9:53 a.m. PST Jan. 28: An earlier version of this post stated that 70% of respondents in a Gillette survey said they've previously used a girlfriend's razor to shave their body parts. The figure is 20%.