Male Body Hair Grooming for Mens
When it comes to beauty and personal appearances, women report spending the most time and money perfecting their looks. Yet, over the last decade, the range of beauty and personal care (BPC) products regarded as socially acceptable for men has widened, and men are paying increasingly more attention to their personal appearances. One third of men spend more than thirty minutes a day grooming, opening up a number of opportunities for BPC companies to develop products targeted to the unique needs of this especially appearance-minded segment of men. Furthermore, as more men become interested in improving their appearance by extending their grooming habits and product usage, it will be essential for brands to create male-specific products that enable men to feel more comfortable in the beauty and personal care aisle.
Daily Time Spent on Personal Appearance and Grooming, by Gender
Source: Euromonitor International Personal Appearance Survey, 2014
Note: Showing percent of respondents spending the indicated amount of each day cleaning and caring for appearance (e.g., brushing teeth, bathing, styling hair, applying make-up, etc.). Includes all time spent grooming during the day – morning, evening, and in between. Does not include time spent selecting or changing clothing.
Opportunities to capture growing personal care sales in emerging markets
Male beauty and personal care needs are not uniform across all regions or consumer types. Indeed, one critical factor distinguishing low maintenance from higher maintenance men is whether the consumer lives in an emerging or developed market. As disposable incomes rise and Western culture expands in emerging markets, male consumers in these countries are putting more effort into their appearance and using a wider range of products than many of their counterparts in developed countries. To further explore typical male grooming habits and analyse differences in the habits of men in emerging and developed markets, Euromonitor International surveyed 6, 600 online consumers in 16 key global markets in 2014.
Emerging market men use wider range of BPC products
While the amount of time men spend on beauty and personal care each day does not differ dramatically between emerging and developed markets, the range of products that men use regularly does. Across four BPC categories (fragrances, hair care, skin care, and cosmetics), men in emerging markets are diversifying their product choices and, occasionally, indulging in more traditionally feminine toiletries and cosmetics.
Fragrances: Deodorants still a top seller, but other male fragrances gaining appeal
Across markets, 85% of men who have used deodorant over the past three months rely on daily applications of the product in order to stay smelling fresh. Men in developed markets tend to stick with the basics and are twice as likely to apply deodorant as they are to apply cologne, and four times more likely to apply deodorant than body spray. Men in emerging markets, however, are equally likely to apply cologne and deodorant, and some also regularly spray body scents. Latin American men are particularly diligent about smelling fresh; each day close to 100% of male product users in Brazil, Colombia, and Mexico apply deodorant and more than 70% apply body sprays and cologne. In emerging markets, industries and retailers can boost sales by diversifying deodorants and other fragrances with modern and trendy marketing, especially in Latin America. In developed markets, deodorant brands can be marketed to basic and lower-maintenance men by offering simple-to-apply and basic-scented deodorants.
Daily Fragrance Application among Male Users
Note: Percent of men personally using products at least daily. Results only include respondents who indicated that they have used product at least once in the past three months.
Hair care: Many, but by no means all, men stick to the basics
The majority of men keep it simple with hair products, using only shampoo in their daily routine. Roughly 40% of men also pamper their locks with hair conditioner; Latin American and Indian men are most likely to add this additional step to their shower routine. Men in emerging markets are also twice as likely to apply hair oils, use hair fragrances, and apply hair loss treatment products. Again, these appearance-conscious men in emerging markets seek modern and trendy styles by diversifying their hair product usage, while men in developed markets stay with basic styles. To grow their sales of male grooming products, industries and retailers can appeal to men in emerging markets with more diversified and sophisticated hair care products. In contrast, industries and retailers hoping to grow sales with men in developed markets should focus their efforts on products that simplify the hair care routine, such as two-in-one shampoo and conditioners.
Hair Product Usage among Men
Note: Percent of men personally doing activities with their hair at least once every three monthsmotivational success inspirational quotes no fetal pole at 7 weeks success stories one meal a day success stories other words for success quotes about success and failure sales success quotes salesforce nonprofit success pack shark tank success stories signs of success success bank success inspirational quotes success is no accident quote animal mating success c6 c7 surgery success rate capecitabine success rate client success manager college success foundation customer success management customer success software dds success dress for success atlanta dress for success locations eft the key to success great success borat how do you measure success how to stop being jealous of others success intermittent fasting success stories iui success rate lake success camping letrozole 2.5 mg success midwives brew success at 37 weeks motivation quotes about success motivational success quotes prayer for success at work project success quote motivation success quotes about education and success spinal stenosis surgery success rate standards for success login success academy job success auto sales success criterias success crossword clue success for all success leaves clues success stories success syn success vision paducah ky success wallpapers team success quotes visualize success what is the national society of leadership and success bible verses for success blighted ovum success stories failure to success financial success funny success quotes give and take: a revolutionary approach to success hard work success quotes innovative success systems scam inspirational quotes about success inspirational quotes for success manifesting a specific person success stories mindset: the new psychology of success no fetal pole at 7 weeks success stories nutrisystem success stories one purdue success factors palmer skin success positive affirmations success powerful words for success provera pregnancy success quotes about education and success reading for success remdesivir success rate saw palmetto hair regrowth success short success quotes skin success fade cream standards for success success academy login success auto success boil in bag rice success criteria success good morning quotes success iceberg success icon success isn t always about greatness success rate of bar rescue success rate of cervical epidural steroid injection suffering from success tyler perry's first "urban circuit" play i know i've been changed was an instant success. what does success mean to you what is the success rate of prostate surgery success rate success rate 4aa embryo success rate a worker's success in contributing to the common good is affirmations for success apicoectomy success rates auto success bar rescue success rate bariatric surgery success rates bed bug heat treatment success rate best success quotes bible verse about success bone marrow transplant success rate breastfeeding success burning mouth syndrome success stories business success capecitabine success rate cardioversion success rate chantix success rate chemotherapy success rate client success coq10 fertility success coq10 fertility success stories crystals for success customer success manager interview questions customer success manager jobs director of customer success salary dj khaled suffering from success dress for success locations near me dress for success near me dressed for success eleven rings the soul of success embryo grading and success rates everyday success team fear of success funny success quotes gamestop lake success gold success driving school grace stirs up success cast grace stirs up success cast herbalife success story hinge success stories hip labral tear surgery success rate how to spell success innovative success systems scam inspiration quotes for success is competition necessary for success iui success rate calculator ivf success rate by age jmu student success center john wooden pyramid of success keller williams success realty key success factors lake success ca lasik success rate lexapro success rate lymphoma treatment success rate midwives brew success stories millionaire success habits motivational quotes about success motivational success quote motivational success quote national society of leadership and success reddit noom success stories our lady of good success our lady of good success novena pain pump success rate positive success quotes powerful quotes about success powerful words for success prayer for work success prohealth lake success prohealth lake success quotes about success and failure rhinoceros success road to success quote roads to success quotes saw palmetto hair regrowth success sayings on success school success short success quotes singing success skin success standard for success struggling from success study to success success academy videos